IABM has announced the appointment of Kathy Bienz as its new director North America. Bienz starts her new role with immediate effect, taking over from Caryn Cohen, who has served so effectively in this role for the last four years.
An Electrical Engineering Technology graduate, Bienz has more than 20 years’ experience in the broadcast and media industry with major players such as Grass Valley, ChyronHego, Leitch Technology, Harris, Imagine Communications and Snell Advanced Media (SAM). She has worked in a wide range of roles including product management and marketing, channels management, field marketing management, marketing communications and was most recently director of marketing, Americas at SAM.
“I have watched IABM blossom into a major force on the vendor side of the industry over recent years, and I particularly applaud its recent moves to bring the end-user side of the industry into the conversation to provide the platform for collaboration our industry now needs to move forward,” said Bienz. “I am thrilled to have the opportunity to carry forward all of IABM’s initiatives in North America and to further grow the family of members here. The enormous range of IABM member benefits that help companies do better business – all for a fraction of the cost of most other association memberships - should make IABM membership an automatic choice for the vast majority of broadcast and media technology companies. I will be carrying that message out strongly into the industry.”
Peter White IABM's CEO, said: “Our previous director, North America, Caryn Cohen, was a real force for change and has done a tremendous job in helping IABM increase its footprint internationally – particularly in North America. Kathy Bienz is the right person to pick up that mantle and carry it forward to the next level. We are delighted she has joined IABM and I look forward to even deeper engagement in the North American market as Kathy brings her very considerable industry experience and technical understanding to bear in her new role.”
