Jump Data-Driven Video, the pioneer behind an advanced actionable business data platform for the video industry, has announced that the Topic streaming video service will be powered by Jump’s data-driven video technology.
Topic is the new streaming service for a curious and engaged audience seeking smart, witty, provocative, and meaningful entertainment. Topic will feature North American premieres and programming from around the world, complemented by a slate of originals including scripted dramas, comedies, talk shows, documentary and narrative film, and more. Topic will be using the following Jump Data-Driven platform modules as part of its video service technology stack to increase retention, personalisation, engagement, and marketing effectiveness:
– Jump Deep Insights: an all-in-one business intelligence tool that provides insights about Topic’s overall business performance, audience activity, and content watched, using a unified dashboard that serves as a single source of truth for all the data generated from different third parties data sources (online video platform, subscription management system, the front-end, etc.).
– Jump Retention: a churn management solution that allows Topic to predict how likely its audience is to leave the service and why, empowering it to take action to influence the behavior of the at-risk audience.
– Jump Actionable Segments identifies Topic’s audience behavior relationships and breaks them into segments to trigger targeted marketing activities and other targeted activities.
– Jump Deep Recommender: a personalisation tool that tracks and analyzes content consumption patterns and content similarities in order to provide Topic’s audience with highly accurate video content recommendations.
“We believe the video industry is in the middle of a perfect storm of increasing video consumption, intensified competition, and a proliferation of artificial intelligence technology, all of which is completely changing the video market as we know it,” said Jerónimo Macanás, CEO and co-founder of Jump. “We are very happy to help Topic successfully address the challenges associated with transforming its video service into a data-driven video business, to help it stay ahead of competition and better serve its audience. We are fully committed to contributing to the improvement of Topic’s business through the effective use of business data.”
Ryan Chanatry, general manager of Topic, said: “Jump’s focus on video was a key differentiator and a significant driver in our selection as our data partner. Knowing that it has a history of analysing and displaying the key metrics required to optimise subscription streaming service performance was crucial. We are excited to have Jump – as the expert in data-driven video – to help us optimise our service.”
Adam Neuman, senior director, analytics for Topic, added: “We chose Jump as our data-driven streaming video analytics provider because of its open approach coupled with the easy-to-use unified dashboard tool with a marketing focus. Its video-centric data lake, which provides multi-level layers of access to our data, is also a compelling aspect of the product.”
