MediaKind has announced the launch of MediaKind Engage, a new end-to-end direct-to-consumer (DTC) solution for video contribution, production, streaming, and audience engagement. The solution enables sports entities, broadcasters and content owners to make a seamless transition to operating workflows in the cloud while also expanding the reach, scale and reliability of their video streaming content to a global fan base.
Streaming is now a fundamental part of all media, particularly sports, with Internet-based delivery representing the present and future of all content distribution. Almost all of the 40 sports-rights holders analysed in MediaKind's 2021 Sports D2C Forecast regarded DTC platforms as an essential part of their future distribution strategy for live sport and building direct touchpoints with fans. As the growth of DTC platforms increases, content owners of all sizes have an opportunity to leverage OTT technologies to establish direct fan engagement, maximise recurring revenues and increase secondary monetisation opportunities.
MediaKind Engage provides a broadcast-grade framework that meets and exceeds today’s DTC market challenges around the quality of experience, ROI and commercialisation, enabling content owners of all sizes to maximise the value of their OTT offerings. Built on a robust platform, this cloud-native technology service speeds up time-to-market and lowers setup costs for fast, efficient DTC service delivery, guaranteeing stability at scale. MediaKind Engage also offers a pricing model aligned to the revenues that content owners can achieve across subscription, transactional and ad-supported services, creating greater relevance to sponsorship and branded content.
Allen Broome, chief technology officer, MediaKind, said: "Whether you are a mid-sized content owner requiring turnkey end-to-end technology capabilities, or a larger sized content owner looking for partnerships or aggregated content offerings, OTT technologies are essential to establishing meaningful, direct relationships with fans. With the launch of MediaKind Engage, we provide a rich, end-to-end direct-to-consumer solution that offers broadcast grade video quality, high scalability and stability - the core tenets of any future live and VOD streaming service, particularly in the sports space. MediaKind Engage enables all content owners to bring these services to market at low setup costs, enabling them to invest and maximise the value of their assets, with the potential to deliver sustainable long-term revenue."
Broome continued: "MediaKind has a clear understanding of the content owner marketplace today, the various forces driving direct-to-consumer service decisions, and the necessary solutions that will enable content owners to prosper. Through our technology leadership, operational excellence, and cloud-native technology model, we provide proven competencies in OTT technologies that enable all content owners and channel originators to develop impactful direct-to-consumer offerings to their audiences. MediaKind Engage opens up new avenues for content owners to experiment with fan engagement techniques and methods of monetisation while enabling consumers to curate and personalize their content experience."