Smartly digital for the converged pay-TV and OTT era - Nagra at IBC 2018

At IBC 2018, Nagra will demonstrate new propositions and current innovations that address the entire content value chain – from content and service creation to content delivery and consumption. Nagra’s latest technologies and solutions in end-to-end content value protection, engaging user experiences and smart business operations, will be on display on stand 1.C81 under the theme 'Smartly Digital'.

“Pay-TV service providers are at a crossroads between OTT add-on services and true digital transformation, where the lines between pay-TV and OTT are blurring and making way for the ‘post-OTT’ era,” said Ivan Verbesselt, senior vice president, group marketing, Nagra. “To grow and thrive, service providers must become ‘smartly digital’ – by embracing cloudification, actively claiming the aggregation role and leveraging data-driven principles to define and evolve their consumer propositions, they can embark on a journey of continuous solution renewal to optimize the next phase of growth in a vastly different competitive landscape.”

NAGRA’s IBC 2018 showcase will feature Nagra, OpenTV, Conax, NexGuard, and DVnor product lines all under the Nagra brand.

Nagra IBC events:

  • The Pay-TV Innovation Forum’s 2018 global findings provide the backdrop to Nagra’s IBC showcase. A flagship report will be released ahead of the show. In its third year, the Forum addresses the key opportunities and challenges facing pay-TV service providers and content owners, exploring the winning strategies, technologies, products and services that could help them unlock new growth opportunities and drive innovation in the ‘post-OTT’ era.
  • 'Television Heroes @ IBC': Nagra will host an exclusive thought-leadership and debate session featuring European industry leaders, followed by a networking event, on Friday, September 14 at 6 pm. It will explore the digital transformation drivers that underpin 'Hero Brands', from new content partnerships to back office technologies to the adoption of client platforms such as Android TV.

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