Quantity equals quality for US AVoD services
As US households increasingly shift towards online content platforms, a quarter of US Internet users now rely on a mix of advertising-funded video on demand (AVoD) and subscription video on demand (SVoD) services for their entertainment. This figure has risen from 15% in Q1 2020.
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2020: The year of AVoD
Ampere Analysis predicts that 2020 will be the year of Advertising supported Video on Demand (AVoD) as free ad models start to build scale and roll-out internationally.
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Global subscription OTT revenue will overtake cinema in 2019: report
At $46 billion, global subscription OTT revenues will overtake box office revenues in 2019 when theatrical takings will come in at just under $40 billion. The theatrical slowdown in North America and Western Europe is the primary driver of the trend as SVoD continues to grow in all regions.
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The US has more online video watchers, and they watch more regularly: report
US Internet users are more likely to watch online video on a smart TV or smartphone than their European counterparts, according to a report by Ampere Analysis. They are less likely to view online video via computer. There is little difference for viewing via a tablet.
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Thanks for not sharing: Less than one in 10 Netflix homes globally log in using another’s password
A new report published by Ampere Analysis suggests that password sharing amongst Netflix users is not as prolific as many believe. There appears to be consistency across different markets geographically when it comes to Netflix homes using another person’s account, which is surprising considerin
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